Sacha buttercup powder large size skin#

“And she kept encouraging me to develop a line of makeup to make our women look even more beautiful also. She always said the job was not to cut and style hair, but to make women look even more beautiful,” he said. Maharaj shared that his mother’s deep-rooted love for making women feel their best rubbed off on him all throughout his childhood and formative years. This fervent passion was neither a fluke nor a random hunch.

Sacha buttercup powder large size skin#

’ So I spent many years trying to develop a brand made exclusively for multicultural women with diverse skin tones. “So, I came back to Trinidad and I said, ‘This is not good enough. In celebration of Caribbean American Heritage Month, I chatted with the brand’s founder, Kama Maharaj, who opened up about being solely motivated to create this line after seeing the lack of options for women of color in the 1970s, why he continues to formulate the brand’s products in his home country of Trinidad, creating the setting powder that remains the standard in the top five beauty pageants in the world and much more.Ī post shared by SACHA|Makeup For POC walk around looking like Casper the Ghost or frosted donuts,” he added. In fact, the Caribbean-founded staple beauty brand Sacha Cosmetics has been leading the charge on this mission for inclusive and Black and Brown girl-approved makeup for over 40 years. While, following these companies’ charges has become the norm for other makeup brands that are simply trying to save face or not be left in the dust, this conscious push for products designed with Black and Brown consumers in mind is nothing new. Relatively newer additions to the beauty space like Fenty Beauty and UOMA Beauty - both Black-owned brands - have been spearheading the new wave of proper and authentically diverse representation in its campaigns and product formulations. The push for diversity in the beauty industry has been at an all-time high in recent years.

We encourage you to support today and beyond. During this month, our team will highlight a wide range of Caribbean and Caribbean American-owned brands. In The Know is proud to celebrate Caribbean American Heritage Month.